pricing
Why it costs what it costs.
No volume tricks, no fake discounts. Two options, real numbers. Here's where your money actually goes.
Most popular
$59.95
1 Roll
$59.95 per roll · Try one.
$89.95
4-Pack
$22.49 per roll · Best value.
what you're paying for
Three costs, baked in.
Every order has the same three components. Two of them stay roughly constant, no matter how many rolls you order. That's the whole story.
Setup
Every order goes through manual prep — color calibration, file alignment, registration tests, threading the press. Real human time, and roughly the same whether you order one roll or four.
fixed per orderMaterials
The toilet paper itself plus the ink that prints on it. This is the part that scales linearly — one roll of materials per roll you order.
scales with quantityThe press
Photo-quality CMYK on a substrate that wasn't really designed for it takes specialized equipment. We built around it because nothing off-the-shelf could pull it off.
spread across every rollthe math
Setup happens once either way.
A single roll is paying for setup once, plus one roll of materials. A 4-pack is paying for setup once, plus four rolls of materials. The setup cost gets divided across more rolls, so your per-roll price drops from $59.95 to $22.49.
That's not a discount — that's just how the cost actually breaks down. We thought it was more honest to show you why.